Rich Media

Moving customer communications from the inbox to a modern mobile app

Moving customer communications from the inbox to a modern mobile app

John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?” He predicts: “The answer is probably no”. “And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent …

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The Top 4 Priorities for CIOs in 2016

CIOs should look at 2016 as the ‘The Year of Enablement’. This may sound strange but bear with me. We are all becoming increasingly aware of workplace trends such as mobile BYOD, the democratization of the workplace, collaboration and flexible employees that need to work from anywhere. No longer can these pervasive trends be ignored, …

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It Happened at Midnight

I love Ted talks – here is one of my favourites by Eddie Obeng. He explains failure and how we truly unlock productivity in our new world. Something has happened in the 21st century – somebody or something has changed the rules about how our world works and Eddie says that it happened at midnight. This …

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The Most Important Digital Consumer: The Employee

Businesses are focusing more and more on ‘Digital Consumers’ and how do they sell and innovate in the Digital Market place in a very competitive arena. What they really need to focus on, are the digital consumers within their businesses. People are, first and foremost, a company’s greatest asset and they have to be number …

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The Future Workplace (Part 2)

Digital and Collaborative Economies – check out the SMiLE guide here The digital and collaborative economies are allowing businesses to be created and operate in a way they haven’t before. Businesses can operate with a lower infrastructure and with social, like crowd funding, barriers to entry are eliminated. This means that if larger businesses are …

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Intranets: ‘Abandon hope all ye who enter here’

I asked Di Burton (a leading voice who has always been ahead of the game on all things comms and particularly internal comms). Q. What is your view on Intranets? Do you think they will still be used? A. When they were first introduced, the thinking was that intranets were a ‘magic wand’ for communication. This …

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Digital Changes Everything

This week, the ‘Engage for Success’  task force joined together to inspire and debate the latest ideas in internal communication technology. Stewart Monk, Oracle’s Director of Human Capital Management presented: A technology view of social; the employee engagement impact and the wider commercial aspect. We are ultimately deciphering the successes and failures of HR technology …

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On Demand Television is Changing Corporate and Internal Communications

As I sit here on the train, looking forward to watching the tv program I have recorded when I get home, I reflect on just how big the opportunity is for companies to deliver information the same way. Pre-recorded, on-demand and interactive. Face to face sessions, Town Hall meetings and conference calls can be often …

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