Marketing Strategy

Leadership updates: Getting the message right, getting the message heard

Leadership updates: Getting the message right, getting the message heard

Leave a Comment / Analytics, App, Communications, Digital, Digital Transformation, Employee Engagement, Future of work, Internal Communications, Marketing and Communications, Marketing Strategy, Workplace / By

With so many different platforms and channels now available to communicate within businesses, how do leaders navigate this growing complexity and deliver the right messages to their people? Smart messaging apps like WhatsApp and Snapchat are now a normal part of everyday life – with new apps being developed and adopted every day – leaving …

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Moving customer communications from the inbox to a modern mobile app

Moving customer communications from the inbox to a modern mobile app

2 Comments / Analytics, App, Business Intelligence, Collaboration, Communications, Customer Communications, Customer Service, Digital Transformation, Future of work, Innovation, Marketing and Communications, Marketing Strategy, Rich Media, Strategy, Workplace / By

John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?” He predicts: “The answer is probably no”. “And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent …

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The importance of two-way communication

The importance of two-way communication

2 Comments / Analytics, App, Collaboration, Communications, Digital, Digital Transformation, Employee Engagement, Future of work, Innovation, Internal Communications, Marketing and Communications, Marketing Strategy, Workplace / By

Communication and collaboration are two of the most important aspects for any business to get right because companies who engage their workforce are proven to be more competitive, profitable and attractive to future employees. Two-way communication, by definition, is the interchange of information and ideas from sender to receiver and vice versa. Sounds simple, yet …

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Five tips for using SalesHub successfully

Analytics, App, Business Intelligence, Collaboration, Customer Communications, Customer Service, Digital, Future of work, Innovation, Marketing and Communications, Marketing Strategy, Mhub, Strategy, Workplace / By

All salespeople know that trust and relationship building is key – but with so much competition and a revolving door of reps all trying to sell the same thing, how do you deliver a consistently effective message and be the one that’s remembered? It’s not easy. And maintaining the right level of communication is especially …

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SCC use salesHub

mHub Case Study: SCC use salesHub

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As Europe’s biggest privately-owned IT services business, SCC is used to pitching to the biggest and best brands in the world. As well as 40+ years’ experience planning, supplying, integrating and managing IT for leading businesses and public sector organisations across Europe, the relationships SCC builds with its customers is key to its success. From …

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mHub Case Study: SCC use teamHub

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SCC is Europe’s biggest privately-owned IT services business; the technology division of Rigby Group PLC. SCC runs infrastructure and services for over 2,500 customers in more than 50 countries, and operates out of 75 locations in the UK, France, Romania, Spain and Vietnam. In the UK, SCC employs 2,000 employees in ten major cities, including …

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Scientists find there is something universal about what occurs in the brain when it processes stories

Scientists find there is something universal about what occurs in the brain when it processes stories

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We read with keen interest Medical Press’ recent commentary on new brain research by USC scientists, which finds there is something universal about what occurs in the brain when it processes stories. The blog, published on the Medical Press website, explains: “In what appears to be a first for neuroscience, USC researchers have found patterns …

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How marketers should prepare for radical changes to EU data laws

App, Collaboration, Communications, Digital, Digital Transformation, Employee Engagement, Marketing and Communications, Marketing Strategy, Mhub, Mobile, Strategy / By

On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. In spite of the UK’s decision to leave the EU, businesses will still need to adhere to the same stringent set of laws if they want to trade with other European countries. In the words of the UK Information Commissioner’s Office: “For many …

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Digital Transformation – Connection, Partnerships and Speed

Communications, Employee Engagement, Featured, Internal Communications, Marketing and Communications, Marketing Strategy, Mhub, Mobile, Strategy / By

  In my last post, I highlighted the advice from top CEOs who spoke at the World Economic Forum Annual Meeting on how to successfully undertake digital transformation. I shared how selected leaders plan to move the needle in the years ahead and what the enablers are to moving towards a digital culture. The question …

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Mhub CEO: Why I started Mhub for the Enterprise.

Communications, Internal Communications, Marketing and Communications, Marketing Strategy, Mhub, Strategy / By

I started Mhub because I had a dream . You might call it a social mission. I was tired of manipulative sales people and soulless corporate communications. Communications that people are to often forced to watch during tedious one hour conference calls. I believed others shared my view and I wanted to be part of a movement to …

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