Marketing and Communications

Mhub CEO: Why I started Mhub for the Enterprise.

I started Mhub because I had a dream . You might call it a social mission. I was tired of manipulative sales people and soulless corporate communications. Communications that people are to often forced to watch during tedious one hour conference calls. I believed others shared my view and I wanted to be part of a movement to …

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Video On-Demand: Driving Understanding, Context and Engagement in the Enterprise

I read a great article by the inimitable John Kotter in the Harvard Business Review this week (find it here). He talked about CEO’s and their ability to communicate their big vision. He has for years witnessed CEOs stand in front of huge PowerPoint decks and real off very boring stories that are neither compelling …

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5 Things to Avoid In Leadership Video Communications

I read a great blog article recently by Geoffrey James. Geoffrey has written a number of books including Business to Business Selling: Power Words and Strategies from the World’s Top Sales Experts and Success Secrets from Silicon Valley. I’ve already pre-ordered a copy of his latest offering – ‘Business without the Bullshit’ after reading some …

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Is Your Business Prepared for Generation Y Employees?

Styles of leadership change with each generation and some businesses may find their preferred style of leadership does not seem to be getting the most effective engagement with their employees. What may work with the baby boomer generation is proving ineffective to the X or Y generation workers. The corporate world is realising that it …

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Open Channels of Communication Are In the DNA of Successful Organisations

It is nothing new to say that communication is critical the success of any organisation, whether the largest or the smallest.  To seasoned employee engagement specialists none of what you are (hopefully) about to read is new, but its well worth repeating the fundamentals. Organisations that embrace employee engagement more likely to be highly successful …

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The top six phrases to eliminate from your customer service communications

Have you ever had to deal with angry, impatient or rude customers? Client relationships are a two way process and for a client to show any of the above negative emotions, indicates that they may have previously been let down in earlier communications or they simply don’t trust or have any confidence in your ability …

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On Demand Television is Changing Corporate and Internal Communications

As I sit here on the train, looking forward to watching the tv program I have recorded when I get home, I reflect on just how big the opportunity is for companies to deliver information the same way. Pre-recorded, on-demand and interactive. Face to face sessions, Town Hall meetings and conference calls can be often …

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How Employee Engagement Drives Growth

Early in November I attended the Gartner Symposium/ITxpo 2013 Event. A lot of interesting subjects were raised. The main focus was the digitalisation of business and how every business is now or is becoming a tech business. In the month that has passed since attending that isn’t subject that has stuck in my mind. One …

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Happy Employees Make Happy Customers And Growth

I read an interesting infographic from Virgin Entrepreneur today, saying that while 80% of companies claim to provide ‘Superior Customer Service’ only 8% of their customers actually agree with them. The same survey also claims that this results in a $83 billion in lost sales. I’d love to know how they arrived at this number …

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