John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?” He predicts: “The answer is probably no”. “And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent… Continue reading Moving customer communications from the inbox to a modern mobile app
All salespeople know that trust and relationship building is key – but with so much competition and a revolving door of reps all trying to sell the same thing, how do you deliver a consistently effective message and be the one that’s remembered? It’s not easy. And maintaining the right level of communication is especially… Continue reading Five tips for using SalesHub successfully
As Europe’s biggest privately-owned IT services business, SCC is used to pitching to the biggest and best brands in the world. As well as 40+ years’ experience planning, supplying, integrating and managing IT for leading businesses and public sector organisations across Europe, the relationships SCC builds with its customers is key to its success. From… Continue reading mHub Case Study: SCC use salesHub
Once upon a time, business was all about selling – and the best product won. That’s no longer true; business is about so much more. It’s the people, the purpose, and the process by which you go about your business that matters most – and the best story wins. In April, John Lewis announced its… Continue reading How storytelling can help your business grow
If I’m happy that I did one thing today, it would be watching this video: Click Here It was the World Economic Forum Annual Meeting on ‘The Digital Transformation of Industries’ (which was second only in oversubscription figures to the panel featuring Kevin Spacey). This is doubly exciting to me as it ties together two… Continue reading Digital Transformation – The Future Belongs to the Fast
As we all know, the world of business is changing and that pace of change is faster than ever before. We hear ‘turbulent’, ‘digital’, ‘interconnected’, ‘global’ and ‘transformation program’ more than ever before. Change is the only constant. The key to success in the modern business world, is the successful implementation of these changes. How… Continue reading If you don’t change the game now, there will be no game left to change…
Some time ago, I posted an Insight piece discussing Enterprise Social Networks (ESNs) and whether they over promise and under deliver. The key conclusion is that many organizations and communications teams have unrealistic expectations about ESN’s revolutionising the work place. We speak, on a daily basis, to teams from some of the world’s largest global… Continue reading Driving Adoption of Microsoft Office 365 – another Trojan horse?
Businesses are focusing more and more on ‘Digital Consumers’ and how do they sell and innovate in the Digital Market place in a very competitive arena. What they really need to focus on, are the digital consumers within their businesses. People are, first and foremost, a company’s greatest asset and they have to be number… Continue reading The Most Important Digital Consumer: The Employee
I read with interest today that according to research by Ofcom, people are spending more time communicating than sleeping. Is this really a positive thing and good for our work-life balance? In my opinion, this research shows that people love to feel connected. Heaven knows we love our technology and devices. My children are permanently… Continue reading Communication, sleep and work-life balance.
Many of our customers are facing the challenge of getting the most from their Enterprise Social investments. The majority of our customers have invested in either Jive and Yammer. Following the post launch euphoria I hear customers struggling to keep engagement levels up. Much like with public social networks users are drawn towards content that… Continue reading On-Demand Video: Helping Drive Use of Yammer and Enterprise Social