5 things to consider before launching another internal app

For the first time in history we are spending more internet time on our mobiles and tablets than on our desktops. The corporate world has rushed to catch up with our consumer behaviour to provide us with a plethora of work apps and tools to do our jobs. These can be apps for internal comms, collaboration apps, apps for knowledge sharing, training, sales apps, HR apps and many more. At mHub, we have considerable experience of creating and delivering apps into the enterprise market. Based on this experience, we’d like to offer insight that may help you evaluate and invest in the right solution for your company. Our 5 top tips:

  1. Will the app make people’s lives easier?

Workers are often complaining about too many tools and that information is being stored in too many places, everything is complex and hard to find. According to a McKinsey report, employees spend 1.8 hours every day, on average—searching and gathering information. Put another way, that is one day a week wasted searching. Are you just creating another silo? Or will your app improve this?

  1. Is it connected?

Does your app support the overall business and IT strategy of the business? Does it complement the other IT investment of the business so you can engage your CIO at the start of the process? Enterprise CIOs need to create a Digital Ecosystem to support their organisation’s digital transformation objectives and your app should underpin this strategy. For example, enterprise organisations are demanding that content in all employee apps are stored inside their cloud and IT infrastructure, such as Office 365. Can all the content in your employee app be stored in and secured within Office 365?

  1. Is it measurable?

Only 13% of organizations measure the impact of information on business performance. They make decisions by guessing or using their gut. They will either be lucky or wrong. Will it be easy to demonstrate the value of your app with analytics that clearly demonstrate its effectiveness to leaders in the business?  Will this data help the organisation to make better decisions?

  1. Is it simple?

The adoption of various collaboration apps stagnates at around 10%. This is because these tools are often too complex. It is the simple things that help people to do their job more effectively. If it is not simple enough that people already understand how to use it then don’t do it.

  1. Will people thank you for it?

This is an important final point and something we say to all our clients before embarking on their app launch. Is there an appetite for the app? (Again this probably comes back to making people’s lives easier. Does the business culture embrace innovation and will you get strong leadership buy in? Rather than pushing new tools at people, your app should be so useful that people cannot wait to download it.
Let’s simplify it
mHub is a mobile app that acts as a secure, complementary, aggregating layer above your other work apps such as Office 365, Jive, Slack, Salesforce etc.
You get more value from your investment, drive adoption of these solutions and your workforce get a single point of access to all the information they need to stay informed and productive. Relevant information is pushed to them, regardless of where it is stored, so less wasted time searching.  The mHub app interface is beautifully simple and so easy that you already know how to use it which makes the technology accessible for everyone from millennials to gen X and Y.
mHub analytics help your team to measure employee engagement and understand which content/information is most valuable and effective. Some of the world’s largest organisations are saying thank you to mHub and using our app to accelerate digital transformation and make people’s lives easier.