When I spoke to Di Burton last week, we discussed the importance of video in communications – ‘Images, video and mobile – there is no question of the importance those three.’
Video can be particularly useful when introducing a new product, delivering digital learning or sales excellence. Youtube is the second most popular search engine in the world for a reason; businesses must adapt to the way in which people now wish to consume content. With offline playback and mobile technology, you can watch these videos anytime, anywhere, which is crucial for anyone working remotely or in the field. With mhub, you can even switch to automatic podcast mode and listen on the tube, a plane or just on the go and record quick updates on the fly to send them to your team.
Face to face communication is the strongest method to engage and align your workforce but with a global business, this is unfeasible. Technology in this area allows you to make direct face-to-face contact with thousands, by clicking a button. You can be sure that your message cascades without being changed and distorted and authentic, unscripted, honest speaking from the heart will make a strong impact. Here are some best practice tips we have gathered over years of experience and data collection:
- Keep it real!
- You don’t need an expensive film crew or days of scripting; video should make things quicker and easier.
- Don’t worry about saying ‘erm’ or ‘err’ – this just keeps it authentic. If it feels forced or it is obvious that you are reading from a script; your audience can tell. You can put a few notes up on your screen but try to speak from the heart.
- Light yourself from the front – it is best not to be back-lit.
- You can use a desk lamp ,centred in front of your screen or your phone torch – balanced in the centre of your screen with the light on you.
- Try and eliminate other lighting and close curtains or blinds.
- The lens needs to be looking slightly down.
- Try and raise the devise just above hairline, using a stand or books.
- Angle the screen centred so you are in the middle of the frame.
- Most devices will have wide-angle lenses – so try not to sit too close.
- Remember to look into the lens
- If you look into the lens of your device – this is the best way to appear to maintain eye contact.
- Find a simple background – YOU want to be the focus of the video; not whatever is happening behind you.
- Use your headphones or buy a clip on Microphone.
- Try to minimise background noise when recording.
- Less is more
- Keep video short and if you find from the analytics that people are dropping out at a certain point you should be splitting your communication or making them shorter.
- First Impressions
- Front load the most engaging content. The first 2 minutes is the part that most people will watch so say the important stuff first.
- Ask the Audience
- Include feedback methods to facilitate 2-way communication, video replies, comments or ‘likes’. Ask what your audience want to hear about!
- Business Intelligence
- Listen to the analytics and business intelligence to constantly improve the quality of your communications. Happy recording!