10 Best Practice Tips for Video Communication

When I spoke to Di Burton last week, we discussed the importance of video in communications – ‘Images, video and mobile – there is no question of the importance those three.’
Video can be particularly useful when introducing a new product, delivering digital learning or sales excellence. Youtube is the second most popular search engine in the world for a reason; businesses must adapt to the way in which people now wish to consume content. With offline playback and mobile technology, you can watch these videos anytime, anywhere, which is crucial for anyone working remotely or in the field. With mhub, you can even switch to automatic podcast mode and listen on the tube, a plane or just on the go and record quick updates on the fly to send them to your team.
Face to face communication is the strongest method to engage and align your workforce but with a global business, this is unfeasible. Technology in this area allows you to make direct face-to-face contact with thousands, by clicking a button. You can be sure that your message cascades without being changed and distorted and authentic, unscripted, honest speaking from the heart will make a strong impact. Here are some best practice tips we have gathered over years of experience and data collection:
 

  1. Keep it real!
  1. Lighting

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  1. Angles
  1. Remember to look into the lens
  1. Background
  1. Microphone
  1. Less is more
  1. First Impressions
  1. Ask the Audience
  1. Business Intelligence

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