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How marketers should prepare for radical changes to EU data laws

On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. In spite of the UK’s decision to leave the EU, businesses will still need to adhere to the same stringent set of laws if they want to trade with other European countries. In the words of the UK Information Commissioner’s Office:

“For many organisations nothing will change. The GDPR will apply even when we leave.”

It will change everything from regulations on personal data, the definition of consent, reporting breaches and six new data subject rights including the right to opt out, the right to access or move their data to a different company and the right to have their details deleted. The consequences of not acting now could be severe. This post explores what marketers, brands and businesses need to do to prevent potential fines of €20m or 4% of global turnover (up from a maximum fine of £500,000).

Read the full changes here:

ICO

Allen Overy

The most important thing, is to start preparing now.

“Now that the GDPR has been adopted, the shape of the EU’s future data protection framework is clear and preparations for implementing the new Regulation should begin.” David Smith, special adviser to Allen & Overy

The first thing businesses need do is raise awareness and communicate with everyone who may be affected (even and especially those who don’t believe they will be affected). According to John Mitchison, head of preference services, compliance and legal, at the Direct Marketing Association.

“Brands need to make sure everyone knows what is going on and the rules coming in and how they currently process their data. That can be an eye opener for lots of people.” he says.

Brands need to start communicating and putting plans in place to ensure compliance with the new legislation. mHub is a beautifully simple and measurably effective way to do both of these things.

mHub is an app that simplifies how your people stay informed, collaborate and be more productive. It helps you to cut through the noise and target those who will be affected by alerting them directly to the changes in a way that is unmissable. A truly innovative way to provide the right people with all the information they need to make the changes, available on any device, wherever they are. By providing people with a single point of access, they can quickly find everything they need in neatly organised content channels regardless of where that information is stored. More than that, mHub has built in analytics and business intelligence so that you can ensure compliance with the new rules beyond doubt.

By putting mHub in place now, marketers can sleep easy knowing that their organisation is prepared and compliant, potentially saving themselves a €20 million fine. 

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