Strategy

Moving customer communications from the inbox to a modern mobile app

Moving customer communications from the inbox to a modern mobile app

John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?” He predicts: “The answer is probably no”. “And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent …

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Five tips for using SalesHub successfully 1

Five tips for using SalesHub successfully

All salespeople know that trust and relationship building is key – but with so much competition and a revolving door of reps all trying to sell the same thing, how do you deliver a consistently effective message and be the one that’s remembered? It’s not easy. And maintaining the right level of communication is especially …

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SCC use salesHub

mHub Case Study: SCC use salesHub

As Europe’s biggest privately-owned IT services business, SCC is used to pitching to the biggest and best brands in the world. As well as 40+ years’ experience planning, supplying, integrating and managing IT for leading businesses and public sector organisations across Europe, the relationships SCC builds with its customers is key to its success. From …

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Five tips for managing your field-based operatives

Five tips for managing your field-based operatives

At mHub we understand the challenges of managing field-based operatives. Communicating with remote teams, delivering the most up-to-date documentation, optimising their efficiency and, most importantly, keeping them safe can be complex, costly and time consuming. Here are our five tips for effectively managing your field-based team: 1. Give people the right tools for the job …

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Scientists find there is something universal about what occurs in the brain when it processes stories

Scientists find there is something universal about what occurs in the brain when it processes stories

We read with keen interest Medical Press’ recent commentary on new brain research by USC scientists, which finds there is something universal about what occurs in the brain when it processes stories. The blog, published on the Medical Press website, explains: “In what appears to be a first for neuroscience, USC researchers have found patterns …

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Using technology to create a compelling employee experience 2

Using technology to create a compelling employee experience

According to LinkedIn’s Global Recruiting Trends 2016, 59% of companies invested more in their employer brand than in the previous year. Five years earlier, employer branding was just emerging on the scene as a focused effort for recruitment teams. Today, it’s a core component of a comprehensive talent strategy. That’s because one of the biggest …

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How marketers should prepare for radical changes to EU data laws 3

How marketers should prepare for radical changes to EU data laws

On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. In spite of the UK’s decision to leave the EU, businesses will still need to adhere to the same stringent set of laws if they want to trade with other European countries. In the words of the UK Information Commissioner’s Office: “For many …

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Protect your organisation from £millions in fines and up to 2 years imprisonment 4

Protect your organisation from £millions in fines and up to 2 years imprisonment

As I am sure you are aware, in February 2016, the Sentencing Council’s new definitive sentencing guidelines for health and safety, corporate manslaughter and food safety offences came into force.   According to SHP, ‘Ever since the Sentencing Council proposed these new guidelines, the health and safety industry has anticipated a revolutionary impact on the …

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Brexit and why Innovation is More Important than Ever

I must admit that being part of a generation whose future has been decided for them by people who will be the least affected is a pretty hard pill to swallow. I’m afraid that it is almost impossible to write anything not in the context of Brexit because it would feel irrelevant today.  As businesses …

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Ease of collaboration is key to growth and productivity

I had a number of conversations last week about the way in which social media was becoming increasingly important to business collaboration, improving productivity and simplifying the way in which teams worked together in a more immediate and personal manner. A few days later I read this interesting article from McKinsey and I would encourage …

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