Marketing and Communications

Live Webinars Limit Your Market Opporunity

Following on from Dan Kent’s article on Why Live Webinars are a Painful Waste of Time I thought I’d add my two pennies worth. I recently read some interesting stats published by Go-To-Meeting, the provider of live webinar services. Apparently 44% of people prefer webinars that last around 45 minutes, the most popular time is …

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Getting Your People To Listen Is Your Problem

People within every organisation are under pressure . We are all bombarded with constant, consistent and overwhelming amounts of content on a daily basis. We need to consume, interpret, contextualise, rework and deliver an output of that information to others. This is especially the case in B2B organisation were users are managing email, phone call, …

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