Marketing and Communications

Brexit and why Innovation is More Important than Ever

I must admit that being part of a generation whose future has been decided for them by people who will be the least affected is a pretty hard pill to swallow. I’m afraid that it is almost impossible to write anything not in the context of Brexit because it would feel irrelevant today.  As businesses …

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Digital Transformation – Connection, Partnerships and Speed

  In my last post, I highlighted the advice from top CEOs who spoke at the World Economic Forum Annual Meeting on how to successfully undertake digital transformation. I shared how selected leaders plan to move the needle in the years ahead and what the enablers are to moving towards a digital culture. The question …

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Digital Transformation – The Future Belongs to the Fast

If I’m happy that I did one thing today, it would be watching this video: Click Here It was the World Economic Forum Annual Meeting on ‘The Digital Transformation of Industries’ (which was second only in oversubscription figures to the panel featuring Kevin Spacey). This is doubly exciting to me as it ties together two …

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The Most Important Digital Consumer: The Employee

Businesses are focusing more and more on ‘Digital Consumers’ and how do they sell and innovate in the Digital Market place in a very competitive arena. What they really need to focus on, are the digital consumers within their businesses. People are, first and foremost, a company’s greatest asset and they have to be number …

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A 'Mobile' Workforce as Smartphones Overtake Laptops

“Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.” If businesses were waiting for further confirmation that they need to adapt in order to facilitate a ‘mobile’ workforce; this is it. “Ofcom’s 2015 Communications Market Report finds that …

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Evolving Internal Communications

Internal Comms is evolving. Using data and business intelligence you can improve the quality of your communication and not just broadcast but listen. No more communicating with a blindfold! Through a process of uncertainty, employees need to be always informed and directly listened to by capturing questions and cynicism at the root before it has …

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Even if your strategy is a masterpiece, you need to bring everybody with you

I have just started reading @adwooldridge ‘s book, The Great Disruption, a fascinating collection of his Schumpeter columns in The Economist that address the causes and consequences of the unprecedented disruption of business over the past five years. Bingo I thought! A way I can combine my love for all things comms and the digital revolution with my …

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Digital Changes Everything

This week, the ‘Engage for Success’  task force joined together to inspire and debate the latest ideas in internal communication technology. Stewart Monk, Oracle’s Director of Human Capital Management presented: A technology view of social; the employee engagement impact and the wider commercial aspect. We are ultimately deciphering the successes and failures of HR technology …

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Communication, sleep and work-life balance.

I read with interest today that according to research by Ofcom, people are spending more time communicating than sleeping. Is this really a positive thing and good for our work-life balance? In my opinion, this research shows that people love to feel connected. Heaven knows we love our technology and devices. My children are permanently …

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