Marketing and Communications

Leadership updates: Getting the message right, getting the message heard

Leadership updates: Getting the message right, getting the message heard

With so many different platforms and channels now available to communicate within businesses, how do leaders navigate this growing complexity and deliver the right messages to their people? Smart messaging apps like WhatsApp and Snapchat are now a normal part of everyday life – with new apps being developed and adopted every day – leaving …

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Moving customer communications from the inbox to a modern mobile app

Moving customer communications from the inbox to a modern mobile app

John King, Co-Founder of Golf Marketing University, asks: “Be honest… if you received your own e-newsletter, would it be the first thing you open in your inbox?” He predicts: “The answer is probably no”. “And the truth is the average newsletter is boring, packed full of self-promotional content and containing mostly information about offers, recent …

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The importance of two-way communication

The importance of two-way communication

Communication and collaboration are two of the most important aspects for any business to get right because companies who engage their workforce are proven to be more competitive, profitable and attractive to future employees. Two-way communication, by definition, is the interchange of information and ideas from sender to receiver and vice versa. Sounds simple, yet …

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Five tips for using SalesHub successfully

All salespeople know that trust and relationship building is key – but with so much competition and a revolving door of reps all trying to sell the same thing, how do you deliver a consistently effective message and be the one that’s remembered? It’s not easy. And maintaining the right level of communication is especially …

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SCC use salesHub

mHub Case Study: SCC use salesHub

As Europe’s biggest privately-owned IT services business, SCC is used to pitching to the biggest and best brands in the world. As well as 40+ years’ experience planning, supplying, integrating and managing IT for leading businesses and public sector organisations across Europe, the relationships SCC builds with its customers is key to its success. From …

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mHub & SCC Case Study

mHub Case Study: SCC use teamHub

SCC is Europe’s biggest privately-owned IT services business; the technology division of Rigby Group PLC. SCC runs infrastructure and services for over 2,500 customers in more than 50 countries, and operates out of 75 locations in the UK, France, Romania, Spain and Vietnam. In the UK, SCC employs 2,000 employees in ten major cities, including …

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Scientists find there is something universal about what occurs in the brain when it processes stories

Scientists find there is something universal about what occurs in the brain when it processes stories

We read with keen interest Medical Press’ recent commentary on new brain research by USC scientists, which finds there is something universal about what occurs in the brain when it processes stories. The blog, published on the Medical Press website, explains: “In what appears to be a first for neuroscience, USC researchers have found patterns …

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Using technology to create a compelling employee experience

According to LinkedIn’s Global Recruiting Trends 2016, 59% of companies invested more in their employer brand than in the previous year. Five years earlier, employer branding was just emerging on the scene as a focused effort for recruitment teams. Today, it’s a core component of a comprehensive talent strategy. That’s because one of the biggest …

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How storytelling can help your business grow

Once upon a time, business was all about selling – and the best product won. That’s no longer true; business is about so much more. It’s the people, the purpose, and the process by which you go about your business that matters most – and the best story wins. In April, John Lewis announced its …

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How marketers should prepare for radical changes to EU data laws

On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. In spite of the UK’s decision to leave the EU, businesses will still need to adhere to the same stringent set of laws if they want to trade with other European countries. In the words of the UK Information Commissioner’s Office: “For many …

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