“Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate.” If businesses were waiting for further confirmation that they need to adapt in order to facilitate a ‘mobile’ workforce; this is it.
“Ofcom’s 2015 Communications Market Report finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.” These figures represent a dramatic rise from last year. “The rise in smartphone surfing marks a clear shift since 2014, when just 22% turned to their phone first, and 40% preferred their laptop. This trajectory is set to continue as these percentages increase year on year.”
People now expect to use their smartphones in work as they do in life but business still lags behind. Particularly those responsible for business communications need to adapt to the way that people chose to consume content in their everyday lives and want to at work. This is part of a process of listening to and adapting to the workforce in order to reach them; you have to put the power in their hands. This process of listening is key and we provide the technology to facilitate this digital and mobile workforce but we do more than that. Mhub has a dedicated desktop app to allow anyone in the business (even those using older desktops and thinkpads) to have a mobile app experience on the device that they most use. This is part of a strategy that allowed a Global Telecoms organisation to reach 91% of their workforce.
Mobile is also crucial to facilitate the rise of flexible working and to empower and connect those in the field. Work is no longer a place to go, it’s what you do. Many of us now work from home or coffee shops and it is crucial that we do not miss important communications just because we are on the go or not at the office. Mobile is a means of ensuring communications aren’t missed.
This no longer a ‘millennials only’ club. “Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%.”
We need to embrace Mobile technology and become a more flexible, agile network to compete and survive in the future digital workplace.